## Johnson Poised to Guide Swedish Gaming Powerhouse into a New Chapter
Anna Johnson’s profound understanding of economics, cultivated during her time at Mid Sweden University in Östersund, is anticipated to usher in a period of expansion for Svenska Spel, Sweden’s celebrated gaming enterprise.
A seasoned executive with a history of success, Johnson will assume the mantle of President and CEO by June 2024. Presently, she holds the position of Partner and CEO at Grant Thornton Sweden, a role she has occupied since 1998, in addition to other leadership capacities, including a fruitful seven-year tenure as CEO.
“Anna is an exemplary leader,” commented Erik Strand, Chairman of the Board at Svenska Spel. “Her collaborative leadership approach and talent for cultivating robust teams have consistently yielded customer satisfaction and lucrative expansion. Her dynamism and inquisitive spirit will be indispensable as we chart the course for Svenska Spel’s future. We’ve undergone substantial changes recently, and we’re prepared to deliver a responsible gaming experience that makes a positive contribution to Swedish society.”
Johnson conveyed her excitement, stating, “Svenska Spel is a legendary name in Sweden. It occupies a distinct position and has the potential to provide enjoyable and engaging gaming encounters for the Swedish populace while bolstering Swedish athletics in a sustainable fashion.”
To guarantee a seamless handover, incumbent CEO Patrik Hofbauer will pass the baton after taking on his new position as President and CEO of Telia Company on February 1, 2024. In the interim, Erik Strand will serve as acting CEO.
This selection arrives at a critical juncture for Svenska Spel, particularly in the wake of its recent strategic alliance with Kambi Group, a maneuver poised to redefine the Swedish gaming sector.
A major Swedish gaming entity, Svenska Spel, is preparing to launch a new sports wagering system in late 2024. This initiative will span both digital and physical avenues, seeking to secure a greater portion of the expanding sports betting sector. To drive the platform’s user experience, Svenska Spel has teamed up with Shape Games, a firm recognized for its proficiency in front-end solutions for the iGaming sector.
This is not the first time Svenska Spel has engaged in partnerships to enhance its offerings. The company has been actively working with various stakeholders in the gaming and technology realms. For instance, their collaboration with Wagr, a social wagering application, and Betsson Group, a prominent online gaming enterprise, illustrates their dedication to broadening their gaming catalog. Moreover, alliances with industry leaders like Playtech and IGT showcase their emphasis on reinforcing their poker offerings and utilizing advanced lottery solutions.
