An alliance for promotion between 888 and the New York Jets is causing a stir.
The gaming enterprise 888 has secured an agreement with the New York Jets in spite of the NFL’s prohibition on marketing for sports wagering services. Although neither the Jets nor the league have formally declared it, the gaming corporation has included “Official Partner of the New York Jets” on its internet presence. The arrangement was in full view with vibrant orange 888.com flags outside MetLife Stadium on Sunday for all the Jets supporters to observe. The flags made no reference to 888’s sports wagering, which would be against NFL guidelines. Nevertheless, 888.com’s main webpage prominently displays a picture of a football athlete with a direct connection to its sportsbook.
The NFL’s regulations forbid advertising from any sports betting website due to anxieties about the spread of gambling issues, particularly among young adults. However, 888 and the Jets appear to have discovered a workaround, which could be a more concerning matter for the NFL. The NFL removed its ban on casino promotion this season; thus far, representatives from the Jets, the NFL, and 888 have refused to remark on the sponsorship arrangement.
