## BetMGM Dives into the UK Market
Following its dominance in North America, BetMGM has targeted the UK for its next venture.
MGM Resorts, the driving force behind the brand, has formally introduced BetMGM’s online casino and sports wagering platform in the UK. This calculated move capitalizes on MGM’s purchase of LeoVegas in the previous year, incorporating its technology and infrastructure to fuel BetMGM’s UK growth. Notably, while LeoVegas will oversee the casino aspects, the sportsbook will be driven by Kambi’s technology. This collaboration merges proficiency from various fields to craft a genuinely distinct offering for UK users.
UK players can anticipate a recognizable yet enhanced experience. BetMGM is bringing its best with elements such as substantial and recurring jackpots, a gratifying loyalty scheme, engaging sports incentives, and unique slot games.
Having already cultivated a reputation for secure and dependable online gaming through its prosperous stint in Las Vegas, BetMGM is well-situated to duplicate this achievement in the UK and any subsequent global markets.
While BetMGM persists in operating under its current brand and utilizing Entain’s technology in the US and Canada, its UK branch will be reachable via both desktop and mobile applications, guaranteeing a smooth experience for all users.
Bill Hornbuckle, CEO and President of MGM Resorts, conveyed his enthusiasm, remarking, “BetMGM is a proven name in sports wagering and online gaming, and we eagerly anticipate welcoming global players to our platforms tailored specifically for them.” He underscored the importance of this launch, terming it “a pivotal stride forward in our international expansion strategy, which has been advancing swiftly since our acquisition of LeoVegas.”
MGM Resorts International Interactive Entertainment’s head, Gary Fritz, expressed enthusiasm about introducing the BetMGM brand to the United Kingdom. He noted its success in the United States and Canada, believing it will also appeal to British users. Fritz views the UK’s mature online gaming sector as an ideal environment for BetMGM’s sports wagering and iGaming products.
