## BetStars Selects New Leader to Accelerate Expansion
BetStars, the online sports wagering division of international gaming powerhouse The Stars Group, has revealed a shift in leadership. Seasoned executive Andrew Lee will succeed Zeno Ossko as Managing Director.
Lee will oversee all facets of the sports betting operation, encompassing performance, expansion strategy, and future course. He will be stationed at the Stars Interactive Group headquarters on the Isle of Man.
Lee is no stranger to the wagering industry. He possesses a wealth of expertise, having previously held the Managing Director role at William Hill Online for more than three years. He also spearheaded their mobile sector during a phase of rapid expansion.
In recent years, Lee served as President at WorldRemit, a global funds transfer enterprise. This background provides valuable knowledge in overseeing international financial operations, a critical element of the online betting realm.
Lee’s official start date is January 29th, concluding Ossko’s term which commenced in September 2016.
Rafi Ashkenazi, CEO of The Stars Group, conveyed confidence in Lee’s capacity to propel BetStars ahead. He emphasized Lee’s demonstrated history of constructing successful online and mobile wagering platforms.
This calculated move underscores The Stars Group’s objective to establish BetStars as a dominant force in the market. The aim is to forge a strong synergy between their poker and sports betting products, ultimately driving customer acquisition and elevating market share, particularly within key European markets. The company is also preparing for future expansion into new regions, with Lee at the forefront.
Zeno was instrumental in elevating BetStars to a prominent position within the European sports wagering landscape. The company experienced substantial expansion of its clientele, who were enthusiastic and actively engaged. I am eager to leverage this triumph as a member of The Stars Group, delivering an enhanced player experience, penetrating new territories, and solidifying our standing as a global frontrunner in the online betting arena.”
