bwin Forms Strategic Alliance with Borussia Dortmund in Significant Sponsorship Agreement
Prominent European sports betting company, bwin, has secured a four-year sponsorship arrangement with renowned German football club, Borussia Dortmund. This substantial financial agreement establishes bwin as a top-tier partner of the team, featuring prominent branding at Dortmund’s famed stadium, Signal Iduna Park, for the duration of the partnership.
Dortmund supporters will gain exclusive access to content and wagering options via bwin’s dedicated mobile application and online platform.
Carsten Cramer, Dortmund’s Chief Revenue Officer, conveyed his excitement regarding the collaboration, emphasizing bwin’s strong history within German football and international reach as an ideal fit for the club’s aspirations.
This agreement positions bwin alongside some of Europe’s most prominent football entities, joining the ranks of past collaborations with Real Madrid, Bayern Munich, Juventus, and AC Milan.
Beyond the field, bwin’s commitment extends to backing community initiatives and youth football programs in Dortmund, demonstrating a dedication to the local populace.
Stephan Heilmann, bwin’s Brand Director for German-speaking markets, underscored the importance of the partnership, signifying a impactful return to the Bundesliga for the company.
Were brainstorming incredible methods to excite countless Dortmund supporters like yourself about our partnership. Stay alert at the arena and throughout the city – you won’t want to overlook this!
