BetConstruct joins forces with Fast Track to introduce a robust CRM tool for the iGaming industry. This collaboration signifies the initial integration of an external CRM system into BetConstruct’s platform, opting for Fast Track’s AI-driven solution due to its capacity for providing highly customized player interactions.
What implications does this hold for iGaming providers utilizing BetConstruct? They gain access to Fast Track’s advanced CRM, which processes player information instantly. This empowers operators to move away from generic marketing campaigns and embrace precisely targeted promotions and incentives that resonate with individual users.
The integration extends beyond marketing alone. Envision personalizing a player’s complete experience, from registration onwards, based on their preferences and actions. This partnership unlocks the potential for such customization.
At its core lies Fast Track’s “Singularity” model, an AI engine continuously learning and adapting to optimize player engagement and retention. This transcends a mere partnership; it represents a significant advancement in how iGaming operators can comprehend and engage with their player base.
A top gaming and betting tech firm, BetConstruct, has teamed up with Fast Track, a specialist in player engagement and loyalty. This strategic alliance merges BetConstruct’s extensive offerings with Fast Track’s novel method of crafting captivating player journeys.
Simon Lidzén, Fast Track’s CEO and co-founder, shared his excitement, noting that this collaboration marks a major stride toward transforming the iGaming sector. Their common objective focuses on providing a highly immersive and tailored gaming encounter that puts the player first.
This alliance exemplifies BetConstruct’s dedication to advancement and growth. They’ve recently taken steps to bolster their position in the burgeoning realm of online casino broadcasting and have also broadened their footprint into new territories through a significant collaboration with Flutter, introducing their games to Betfair International.
