The gaming platform Codere and the Monterrey Rayados soccer team have broadened their collaboration, with Codere now the primary backer of the women’s squad, Rayadas. This bolsters Codere’s visibility in Mexico, a crucial region for the digital gaming enterprise.
Extending a bond initiated in 2021, Codere will persist as the club’s official wagering associate for the subsequent four years. This alliance permits Codere to utilize the renown and triumphs of the Rayados, one of Mexico’s most prominent clubs, to access a broader viewership and engage with supporters.
Alberto Telias, Marketing Director of Codere Online, conveyed his satisfaction in the revitalized association, underscoring the essential contribution of the Monterrey club in Codere’s Mexican growth. He emphasized how the club’s accomplishments, domestically and globally, have aided Codere’s ascent to becoming a premier digital gaming provider within the Mexican market.
Monterreys Chief Executive Officer, Pedro Esquivel, conveyed his pleasure in prolonging their alliance with Codere, an international enterprise. He stressed that this joint effort will be crucial in driving the team’s expansion and realizing its aspirations. Esquivel underscored the organization’s dedication to cultivating enduring connections with collaborators who share their principles and aims, expressing appreciation for Codere’s ongoing confidence. He is assured that this revitalized partnership will yield even greater triumphs for both entities.
Within the framework of the accord, Codere’s emblem will maintain its prominent placement on the forefront of Monterreys uniforms and other strategic spots. Moreover, Codere intends to work closely with the club to devise captivating new ventures and unique encounters for their devoted supporters.
This declaration follows Codere Online’s remarkable final quarter and complete 2023 performance, which witnessed substantial growth in net gaming income. The corporation encountered particularly robust outcomes in Mexico, a vital market where revenue soared by 60% year-on-year.
Contributing to their positive trajectory, Codere Online also lately designated Michal Elimelech to its Board of Directors.
